Australians have a love for their outdoors and a great appreciation for sunshine. With our appreciation comes understanding, and with that understanding, a healthy respect of the sun. In Australia, sun safety is paramount and education starts early. Year round, Australians are exposed to high levels of UV; two in three Australians are expected to be diagnosed with skin cancer by the age of 80. Education in sun awareness is essential: even during a Melbourne winter, UV levels can be high, skin damage can occur on overcast days. Recognising the potentially harmful properties of both controlled artificial light and natural light, at Clinuvel we have built an Australian company to compliment Australia's awareness in light and UV: using this understanding in our research into medicinal photoprotection.