In a striking new campaign, the British Skin Foundation have teamed up with photographer Rankin to try and visualise the physical and emotional impact that skin diseases can have on individuals.

Launched earlier this week at London’s National Portrait Gallery, the works posted online feature models crawling with bugs, with cracked and dried skin and covered in barbed wire. For many living with skin disorders such sensations can feel all too familiar, although the symptoms aren’t always visible.

Commenting on his latest work, Rankin suggested that skin played a large role in professional photography. “The challenge was to give the more typical beauty shoot a bit of a twist to have the images convey the emotional and physical impact of living with a skin condition,” he said.

Dubbed Scratching the surface, the image series has been accompanied by slogans to reinforce the message and try to raise funds for the charity.

For more or to donate, see the BSF’s release here.

Image from the BSF campaign, Flesh make your skin crawl?